Appearance sells product.
Initial contact with an item is
usually visual. That first glance sets the tone for the
balance of the introductory experience. Appearance
creates viewer expectations of something new and
exciting, technologically advanced, or classically
Most important is projecting imagery
that is appropriate for the intended market. New
electronic devices must look new, a sports car appear
exciting and roadworthy, a computer mouse imply
Appearance should never hamper
function. Industrial Design merges image with product
performance to result in a positive user experience.